Service

__________ are staged occurrences that communicate messages to target audiences.(Points :

__________ are staged occurrences that communicate messages to target audiences.(Points :

8. __________ are staged occurrences that communicate messages to target audiences.(Points : 5)       

Focus groups

 

Encoders

Atmospheres

Events

Decoders

Question 9. 9. A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of __________.(Points : 5)
       broadcasting
       buzz marketing
       narrowcasting
       media multitasking
       personal selling

 

Question 10. 10. Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the __________ function of public relations.(Points : 5)
       press relations
       product publicity
       investor relations
       lobbying
       development

 

Question 11.11. Kirk Wilkins renewed his cell phone contract with Zip Wireless Services and purchased a new cell phone through the Zip website. If Kirk mails Zip Wireless Services his transaction receipt, he would be eligible to receive $50 as cash refund. Which of the following types of sales promotion is evident here?(Points : 5)

       Point-of-purchase promotion
       Advertising specialty
       Premium
       Price pack
       Rebate
Liam Smith 10-Nov-2017

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