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You can use many of the basic concepts of marketing introduced in this book to get the career you want by marketing yourself to a prospective employer This exercise and the Career Appendix at the end

You can use many of the basic concepts of marketing introduced in this book to get the career you want by marketing yourself to a prospective employer. This exercise and the Career Appendix at the end of this chapter can help you plan that particular marketing campaign. Build a marketing plan for yourself in a one-page document or table with these elements:

 

What are your strengths and weaknesses? Make an honest self-assessment, because these issues often come up during job interviews. What about opportunities and threats in the marketplace? Who are your competitors? Do you have a competitive advantage? List any special leadership skills, international travel, computer experience, team projects, communications efforts, and other attributes. |Any competitive advantages you possess should be noted in the cover letter of your résume and in your job interview.)

Jul 22 2021 View more View Less

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