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Home / Questions / Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers. The adverti

Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers. The adverti

Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers. The advertising indicated that "when you can't smoke, chew Wrigley's." This is an example of what type of segmentation?


[A]Geographic
[B]Usage rate
[C]Demographic
[D]Psychographic

Dec 18 2017 View more View Less

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