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Why do senior executives feel more comfortable relying on quantitative data than qualitative data?..

Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism?Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism?
 

Apr 29 2020 View more View Less

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