Which type of forecasting approach, qualitative or quantitative, is better?
18. Suppose a software producer is about to release a new version of its popular software. What infor- mation do you think it would take into account in forecasting initial sales?
19. Choose the type of forecasting technique (survey, Delphi, averaging, seasonal, naive, trend, or asso- ciative) that would be most appropriate for predicting
a. Demand for Mother’s Day greeting cards.
b. Popularity of a new television series.
c. Demand for vacations on the moon.
d. The impact a price increase of 10 percent would have on sales of orange marmalade.
e. Demand for toothpaste in a particular supermarket.
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