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What lessons could Coca-Cola apply from its success with Coke Zero to other potential new

What lessons could Coca-Cola apply from its success with Coke Zero to other potential new products? 
 
 

115.Why must a firm's STP strategy be consistent with and derived from the firm's mission and objectives? 
 
 

116.In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing? 

Dec 14 2019 View more View Less

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