What is the difference between government regulation of business and corporate social responsibility?
95.During which phase(s) of the strategic marketing planning process are ethical issues likely to arise?
96.A local deli has decided that it wants to become more socially responsible. For three of the stakeholder groups listed in the chapter, suggest socially responsible actions the deli could take to serve those stakeholders.
97.Describe the four steps in the Ethical Decision-Making Framework and include some questions that should be asked in each step.
1. Identify issues: What are the issues?
2. Gather information and identify stakeholders: How widespread is the practice? Who are the stakeholders? Which groups are raising questions? What are their concerns?
3. Brainstorm and evaluate alternatives: What are the possible courses of action?
4. Choose a course of action: What are the advantages and disadvantages of each alternative course of action? What potential legal issues may be involved? Does the decision being made meet the stated decision-making criteria? What are the ethical issues?
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