Home / Questions / Throughout the rest of this book these end-of-chapter marketing plan exercises will help y...
Throughout the rest of this book, these end-of-chapter marketing plan exercises will help you build a strategic marketing plan for a company of your choosing. The company you choose should be one that interests you, such as the manufacturer of your favorite product, a local business where you would like to work, or even a business you would like to start yourself to satisfy an unmet need or want. Once you've completed the marketing plan exercise for each chapter in Part 1 of this text-book, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/marketing/lamb. Use the following exercises to guide you through the first part of your strategic marketing plan:
Continue the SWOT analysis by taking an honest look at the weaknesses of your firm. How can you overcome them?
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Consider citric acid, H3C6H5O7, added to many soft drinks. The equilibrium constants for its step-wise ionization are Ka1= 7.5 ×10−4 , Ka2 = 1.7 × 10−5 , and Ka3 = 4.0 × ...Jul 23 2021
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Using Vector Operations In Exercise 27 and 28, And (a) , (b) , (c) (d)Aug 15 2021
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