This report requires a focus on the following elements that need to be included int he report. Select a specific organization and outline its main features such as background, history of its success, strategies used etc. However, do not forget to compare the strategies to the present strategies. Follow the format.
Customer profile by segment.
Consume/User market segmentation.
Customer profile by gender and age.
Value proposition to customers.
Operational efficiency (lowest price).
Product leadership (best product).
Customer intimacy (solution and service).
Main strengths and Sustainable Competitive Advantage.6
Threats or potential threats.
Overall evaluation of the marketing strategy
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