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This paper is a problem-oriented research case study undertaken in Wall Mat supermarket. The present

This paper is a problem-oriented research case study undertaken in Wall Mat supermarket. The present study investigates how the supermarket offers its services about the service marketing. The study is meant to answer the issues being faced by the supermarket in the provision of services. It reveals why the majority of consumers have negative feelings concerning the services of the supermarket. The survey shows that the problem Wall Mat supermarket is facing critical and requires appropriate changes to be made. The research identifies the problems and relevant recommendations. This study was conducted through mystery shopping method where I walked in the supermarket and did the research.

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MYSTERY SHOPPING IN WALL MAT SUPERMARKET By (Student Name) Professor’s Name College Course Date MYSTERY SHOPPING IN WALL MAT SUPERMARKET Abstract This paper is a problem-oriented research case study undertaken in Wall Mat supermarket. The present study investigates how the supermarket offers its services about the service marketing. The study is meant to answer the issues being faced by the supermarket in the provision of services. It reveals why the majority of consumers have negative feelings concerning the services of the supermarket. The survey shows that the problem Wall Mat supermarket is facing critical and requires appropriate changes to be made. The research identifies the problems and relevant recommendations. This study was conducted through mystery shopping method where I walked in the supermarket and did the research. The primary method used to collect information was through observation. Recommendations are given according to the problems identified. The management of the supermarket should apply fundamental issues identified to improve the standards of the business. The supervisors employed by the company should provide their services according to the agreement. The company should maximize on the online selling to avoid the congestion in the premises during pick seasons. Background Wall Mat is a large business entity which operates in the sale of-of goods, storage for other businesses such construction firms. Wall Mat has been in operation for years providing different types of services to the public. The interview conducted outside the mystery shopping reveals one customer who is loyal to the supermarket who started shopping here when he was still a young man. Leek, Sheena, Peter W. Turnbull, and Peter Naudé. ("Managing relationships and the differences between manufacturing and service industries." In IMP Conference. 2002)pp.25 This business started the long time ago and had ornamented the market since then. Recently most of the...

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Aug 01 2020 View more View Less

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