This assignment is to use library resources only to create an annotated bibliography. (55 pts.) Pick one of the following consumer behavior topics:
prices (there is a lot of info out there so narrow it to something of interest). You might be interested in reference prices or pricing strategy, or any number of other issues.
online shopping (again, a huge topic)
luxury marketing: what do we know about people who buy luxury goods?
physical ways of understanding consumers (eye tracking, neuro-marketing)
Fashion: whatever you choose.
You may pick another topic if you wish, but please ask before spending lots of time on a topic that is not relevant.
Once you have picked your topic, find 20 articles that are associated with this topic. Copy the title and author, publication from the library database. Here is an example:
IBM looks to reclaim SNA customer base.
By: Moozakis, Chuck. InternetWeek. 08/10/98, Issue 727, p1. 2p. 1 Color Photograph, 1 Chart.
AND, write (not copy) a two line comment about the content of this article. DO NOT COPY WHAT IS IN THE DATABASE. If you cannot write 2 lines as it is too brief, do not use it. The idea is to create a list of references on a topic that would help you to understand the topic.
This is a fairly easy assignment. If you follow the directions, you should get the points.
However, you must follow the directions to earn the points. You may attach a file to complete this assignment.
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