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These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing Once you

These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/ marketing/lamb. Now continue building your strategic marketing plan that you started in Chapter 2 by completing the following exercises:

 

Complete your company's SWOT analysis by identifying opportunities and threats in the external marketing environment by performing environmental scanning:

a. List the demographic, ethnic, and social trends that could impact your firm, by investigating data from the U.S. Census Bureau at www.census.gov.

 
 
 
 

Jul 23 2021 View more View Less

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