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The store manager of a local independent grocery store thought customers might stay in the store longer if slow easy-to-listen-to music were played over the store’s intercom system After some

The store manager of a local independent grocery store thought customers might stay in the store longer  if slow, easy-to-listen-to music were played over the store’s intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors. Answer the following questions:

 

a. How would you operationalize the independent variable?

b. What dependent variables do you think might be important in this experiment?

c. Develop a hypothesis for each of your dependent variables.

Aug 08 2020 View more View Less

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