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The retail industry is going through the phase of revolutionary changes Ailawadi & Farris 2013 stated that merchants are no longer acting as driving force for the retailers According to Mohammed

The retail industry is going through the phase of revolutionary changes. Ailawadi & Farris (2013) stated that merchants are no longer acting as driving force for the retailers. According to Mohammed (2012), the retail culture merely accepts disruption. Hence, it can be stated that retailers who resist changes would not be able to sustain market challenges for a longer duration. Finch (2012) stated that with the passage of time, businesses are getting more dependent on technologies. Technology helps brands to increase process efficiency and reduce redundancies (Tay et al. 2016). The retail industry is also incorporating advanced technological measures into its operation to provide efficient services to customers. The present study attempts to evaluate the growth of US retail industry. The growth index would be evaluated through PESTLE and SWOT analysis.

Jul 27 2020 View more View Less

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