Team building activities come in many forms and are widely practiced, but few companies go as far as Seagate Technology. Each year, the giant American computer storage hardware manufacturer has been sending hundreds of employees from a dozen countries to a week-long team-building program called Eco-Seagate. CEO Bill Watkins championed the event to break down barriers, boost confidence, and make staffers better team players. “Some of you will learn about teamwork because you have a great team,” Watson advises one group of participants. “Some of you will learn because your team is a disaster.”
This Business Week case study details the teambuilding events that “tribes” of employees participated in throughout a recent Eco-Seagate program in New Zealand. It describes how employees react to these activities, including the marathon race on the final day. Read the full text of this Business Week article at www.mhhe.com/mcshane4e and prepare for the discussion questions below.
1. What type(s) of team building would you categorize the Eco-Seagate event? In your opinion, is this type of event effective for teambuilding? Why or why not?
2. What practices in the Eco-Seagate help team members to become more cohesive?
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