Reflect on the organization you are currently working in (or immediately prior to this) as to how this brand currently uses various elements of the integrated marketing mix while delivering value to its target market. Study across all the marketing mix elements and analyse the extent to which they are used in this brand’s integrated marketing programs. You should consider how all the marketing mix elements such as the product (brand), promotions (marketing communications), place (distribution) and price connect with the company’s target market.
Points for review:
1. Are all the marketing elements used by the brand, integrated and sending a consistent image and message to the target market? Justify.
2. Provide your recommendations for betterment of the same.
3. Evaluate whether your company possesses the equity of a loyal customer base. Identify the reasons for its high/low customer loyalty.
4. If you opine that the company suffers from low customer loyalty, provide your recommendations to ensure unflinching loyalty.
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