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Read the JetBlue case Based on the information found in the story very briefly answer the following questions- 1. What are examples of needs wants and demands that JetBlue customers demonstrate

Read the JetBlue case. Based on the information found in the story, very briefly answer the following questions-
1. What are examples of needs, wants, and demands that JetBlue customers demonstrate? Differentiate these concepts.
2. What are JetBlue and their customers exchanging in the purchase transaction?

Jul 27 2020 Read more Less More

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