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PARAMETERS TO DO COMPARISON ON CARS REPORT You are a middle-level marketing manager in a large wholesale organization This morning your boss called you into her office and informed you that

PARAMETERS TO DO COMPARISON ON CARS REPORT You are a middle-level marketing manager in a large wholesale organization This morning your boss called you into her office and informed you that

PARAMETERS TO DO COMPARISON ON CARS REPORT

 

You are a middle-level marketing manager in a large wholesale organization.
This morning, your boss called you into her office and informed you that 126 cars
in the company’s sales fleet were ready for replacement. She asked you to do the
research and write a report that would recommend a purchase to replace the cars
about to be retired.
Pick four cars that are comparable—for example, the Ford Fusion, the Honda
Accord, the Chevrolet Malibu, and the Toyota Camry. In selecting a particu-
lar type of car, you might want to make some assumptions about the products
handled by your salespeople and whether they carry bulky samples. For the pur-
poses of this report, we will assume you considered other similar cars but the
four you chose are the top contenders.

Tripti 16-Jul-2020

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