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Overall Purpose of Document 20 points Does this document achieve its primary purpose? Is this document informative and persuasive Has the writer adequately addressed all reader concerns

Overall Purpose of Document (20 points) Does this document achieve its primary purpose? Is this document informative and persuasive? Has the writer adequately addressed all reader concerns? Has the writer adequately developed his/her thesis? Does the document follow the conventions of an effective memo with regard to format considerations? Audience Considerations (20 points) Does this document take into account the needs of the audience? Does this document provide adequate information for the reader? Does the writer thoroughly address any potential questions from the reader? Organizational Structure (20 points) Does the writer use a direct order approach? Is there a clear introduction, body, and conclusion? Does the introduction include a clear purpose, thesis, and preview? Are there clear organizational signposts including internal headings? Does the writer reiterate the thesis and preview in the conclusion? Does the conclusion include a polite closure? Paragraph Level Issues (20 points) Does each paragraph start with a clear and persuasive topic sentence based on a specific criterion? Does the writer support his/her assertions with specific and relevant examples? Sentence Level Issues (20 points) Are there grammatical or spelling errors that distract the reader and affect the writer’s credibility? Is the language used correct, concise, and precise? Is the language appropriate based on the expertise of the reader? Final Mark out of 100 points

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MNG81001 Management Communication Assessment 2: Evaluation/Comparison Memo (25%) Format: Memo format Audience: Your Boss Length: 750 words Writing Task As discerning individuals, we frequently engage in an evaluative process. For example, before we make any major purchase, be it a house, a car, or a computer, we evaluate/compare if this purchase makes the most sense based on our own perceptions of value for money. Another example of how we engage in the evaluation/comparison process has to deal with the employment process; is one candidate better suited than the other? Why or why not? For this assignment, you will engage in a thorough evaluation/comparison and write an internal document (memo) based on your findings. Your boss, the Food and Beverage Manager for the XYZ restaurant, is quite concerned as business has dropped off since a similar restaurant opened nearby. In order to investigate if this new restaurant is a real threat, you have been asked to dine at the establishment and write a restaurant evaluation. The aim of the evaluation is to identify if this competitor is a threat or not to your business. The purpose of this assignment is to teach you the skills of writing an effective evaluation/comparison; the activity of writing a restaurant critique is just one means to achieve this aim. We could have just as easily asked you to evaluate the user-friendliness of a website, the merits of one automobile’s safety features over another, or the best lap top computer for the money; hopefully, this activity will be a bit more fun while meeting our objectives. There are five steps that you need to complete for this assignment: Whenever you are asked to evaluate something, the first step is to identify appropriate criteria (note: criteria is plural; criterion is singular). Your selected criteria will be the standard by which the specific features of the restaurant you review will be evaluated. As such, your selected criteria needs to...

Jul 31 2020 View more View Less

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