Home / Questions / Michelle loves Qdoba and (secretly) dislikes Chipotle. One day, Michelle and three of her...
Michelle loves Qdoba and (secretly) dislikes Chipotle.
One day, Michelle and three of her friends decided to eat together, and her friends really wanted to go to Chipotle. Michelle willingly went along, despite her personal negative attitude toward Chipotle.
According to the theory of planned behavior, what factor best explains the reduced attitude-behavior correspondence for Michelle?
1. Presence of subjective norms
2. Lack of perceived control
3. The specificity principle
4. Informational social influence
Apr 23 2021 View more View Less
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