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Marketing Case Analysis-Barnes and Noble Assess the CURRENT industry and organization on which the old study is based What are the market segments and best practices Who are the targeted consumer

Marketing Case Analysis-Barnes and Noble •Assess the CURRENT industry and organization on which the old study is based. •What are the market segments and best practices? •Who are the targeted consumers? Why? Who should be targeted and why? •What are the essential environmental influencers (e.g., the competition and a depth of information regarding them, the economy, social and cultural trends, new technologies, medical and knowledge breakthroughs, political issues, etc.) Use current research to identify the current situation and what should be the next marketing steps for the near future (1-3 years ahead). *Third Person when writing* **In-Text Citation: please include the page number/paragraph number in which the piece of information was found (and put quote in quotation marks) ***When doing the reference page, please include "Retrieved from" section. (i.e. Author (Year Published). Article. Retrieved from: www.website.com.)

Aug 08 2020 Read more Less More

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