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It is all about the developed and developing countries in which we have chosen Brazil as a developed and Nepal as a developing countries and have chosen Nandos as a company This is the work which

It is all about the developed and developing countries in which we have chosen Brazil as a developed and Nepal as a developing countries and have chosen Nandos as a company. This is the work which I m going to submit in my group work but I need to write 1000 words related to this in my individual works. So u can plz paraphrase and explain some more related to this. Topic: Market research and segmentation SEGMENTATION: This can be demographical, geographical as well as psycho graphical. Demographically it can be to cater to kids, youth and the urban upper as well as middle class families. Geographically it can be mainly in urban towns and cities, 2 and 3 tiers cities as well as Mostly in malls and having independent franchises. Psycho graphically, they are the places to chill out with friends and families as well as places for enjoyment of the kids TARGETING: This could be recognising the target markets initial focus on metros, malls, multiplex, highways, stations and airports. People have more exposure to western food and culture currently and moved to smaller satellite towns which also attract foreign tourists. Foreign tourist and relatively high income groups can be also target groups. POSITIONING: Different positioning strategies are to be tailored for different target markets. It is also important to position its different products in the consumers mind and compare it with its competitors.

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It is all about the developed and developing countries in which we have chosen Brazil as a developed and Nepal as a developing countries and have chosen Nandos as a company. This is the work which I m going to submit in my group work but I need to write 1000 words related to this in my individual works. So u can plz paraphrase and explain some more related to this. Topic: Market research and segmentation SEGMENTATION: This can be demographical, geographical as well as psycho graphical. Demographically it can be to cater to kids, youth and the urban upper as well as middle class families. Geographically it can be mainly in urban towns and cities, 2 and 3 tiers cities as well as Mostly in malls and having independent franchises. Psycho graphically, they are the places to chill out with friends and families as well as places for enjoyment of the kids TARGETING: This could be recognising the target markets initial focus on metros, malls, multiplex, highways, stations and airports. People have more exposure to western food and culture currently and moved to smaller satellite towns which also attract foreign tourists. Foreign tourist and relatively high income groups can be also target groups. POSITIONING: Different positioning strategies are to be tailored for different target markets. It is also important to position its different products in the consumers mind and compare it with its competitors. This is my work which I is in my presentation slide which I’m going to explain   Brazil Targeted age group(youngsters and middle class family) Targeted Place(city) Positioning(Brand Image) Nepal Targeted age group(Family and youngsters) Targeted Places(Cities:Kathamandu, Pokhara) Positioning(Brand Image)    

Jul 23 2020 Read more Less More

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