This research will discuss the buying behavior of consumers towards the branding clothes in Singapore. The primary objective of this research is to analyze the factors affecting the purchase decision in Singapore which leads to buying the branded clothes. The researches prove that most of the people buy clothes in excessive in order to either show or high an internal feeling of them. In the general form, the clothes in the way of fashion is used as an extension to express their personality. People also use clothes to hide their true self or disguise their self in order to make others observe them in a different way than they actually are, hence, the perception is modified (Awni 2008).
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