Introduction You have to introduce the topic and clarify the significance of what you are trying to present. In addition, in this section you have to present the: you have to explained the research title, discuss ON the significance of this study. It is not necessary to provide a detailed introduction as you have covered some of these areas in your CW A. Thus, you are advised to rationalise the introduction part and focus more on ‘Literature Review’ and ‘Methodology’. 1.2 Rationale for the study 1.3 Research Aim: short and specific 1.4 Objectives Research objectives are not specific and not structured in logical sequence. It is important to structure them in a specific manner. Need just 4 objectives as below not more than that • Objective on independent variable – • Objective on dependent variable – • Objective on relationship between dependent and independent variable • Objective on recommendations wish to make at the end of this study. Your final objective need to focus on providing recommendations for the company to improve their current practices. e.g. 1.5 research questions It is important to include research questions covering research objectives adequately. IT MEANS it comes to research questions, you need to focus on specific questions that can be answered with your research findings. 1.6 Research hypothesis Hypothesis has not been developed. It is important to improve your knowledge about hypothesis setting. As the first you are required to include the null hypothesis H0 Then I would much prefer if you include only one or two hypothesis than many. Hypothesis should mainly focus on identifying relationship between two variables. H0 = there is no relationship between customer relationship management and customer satisfaction. H1 = there is a relationship between customer relationship management and customer satisfaction. Please keep in mind that you have to do inferential statistical analysis in your dissertation to test those hypotheses.
The UK retail industry has seen major changes in the last decade. Increased market competition, rise in the number of companies, tough price based competition, and aggressive advertising are the major changes in the UK retail industry. The retail companies are more focused on strategic decision making to enhance competitive advantage for long-term sustainability. Market segmentation and market positioning are the two major elements of market strategy.
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