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In what type of research situations would market researchers use in-depth interviews

In what type of research situations would market researchers use in-depth interviews?

 

133.Thomas has just conducted a focus group for Apple Computer, asking participants their opinions regarding new features Apple is considering for its iPod players. Apple's marketing manager wants to use the results of this focus group to justify immediate product changes and new promotional strategies. As the market researcher, how would you respond?

 

134.How can developing a questionnaire be part art and part science?

 

135.Why are more and more market researchers using web surveys?

Dec 14 2019 Read more Less More

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