In the chapter-opening case, This End Up's efforts to integrate operations across multiple organizational boundaries was unsuccessful. The principal reason for this failure was:
(A) A lack of support by top management.
(B) The inability to establish close and effective working relationships among both its internal activities and external parties.
(C) Improper and unethical conduct by the firm's new CEO.
(D) A downward spiral in market demand for This End Up styles of furniture.
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