In the case of traditional software vendors, extensive testing and true beta programs precede every product release.
12) Traditional software companies use the term software as a service to mean that they will provide their software products via the cloud.
13) Reviews form the bulk of user-generated content.
14) Crowdsourcing combines social networking, viral marketing, and open-source design, saving considerable cost while cultivating customers.
15) Web 2.0 companies lock down all the legal rights they can.
16) Not all business information systems benefit from flexibility and organic growth offered by Web 2.0.
17) Social capital is the investment in social relations with the expectation of returns in the marketplace.
18) Social capital adds value through information, influence, social credentials, and personal reinforcement.
19) Strong relationships contribute the most to the growth of social networks.
20) According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
21) Historically, organizations have created social capital via salespeople, via customer support, and via public relations.
22) With Social CRM, business control the messages, offers, and support that customers receive based on the value of the customer.
23) According to McAfee, Enterprise 2.0 workers want to be able to navigate content structures such as lists and tables of content.
24) Enterprise 2.0 content is tagged differently from the content on the Web.
25) In Social CRM, relationships between organizations and customers are predefined.
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