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How target markets and audiences are recognized/establishedIdenTfy why a customer would want to buy my product/serviceThe frst step in iden±Fying my target market is understandingwhat my products/services have to o²er to a group oF people orbusinesses. To do this, iden±Fy my product or service’s Features andbenefts. A Feature isa characteris±c oF a product/servicethat automa±cally comes with it.By knowing what my product/service has to o²er and what willmake customers buy, I can begin to iden±Fy common characteris±cs oFmy poten±al market.Iden±Fying a target market helps my company develop e²ec±vemarke±ng communica±on strategies. A target market is a set oFindividuals sharing similar needs or characteris±cs that my companyhopes to serve. These individuals are usually the end users most likely topurchase my product or service.Segment my overall marketIt is a natural ins±nct to want to target as many people and groups aspossible. However, by doing this my promo±onal strategy will never talk
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