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Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $236 $250 -5.6% P/Q Rating (1 to 10 stars) 5.0 5.1 -2.0% Brand Reputation 82 75 +9.3% Number of Models 3 3.1 -3.2% Retail Outlets Multi-Store Chains 41 35 +17.1% Online Retailers 80 68 +17.6% Local Retailers 3,451 2,897 +19.1% Retailer Support ($ per unit) 6.08 6.92 - 12.1% Advertising Budget ($000s) 1,500 1,929 -22.2% Website Displays ($000s) 1,200 1,764 -32.0% Sales Promotions - Weeks 1 4.7 -78.7% Discount 21.0% 15.9% +32.1% Warranty Period (days) 60 69 -13.0% Demand for ACC Units (000s) 329.1 279.0 +18.0% Gained /Lost (due to stockouts) +1.7 -0.1 AC Camera Units Sold (000s) 330.8 278.9 +18.6% Market Share 16.9% 14.3% +2.6 pts Special AC Camera Contracts Discount Offer 12.0% Avg. Discount = 12.4% Value Index 69 Avg. Value Index = 71 Special Contract Units Sold (000s) 0 Total Units = 58.5k Based on the above data for your company, which of the following statements is false?
Based on the above data for your company, which of the following statements is false? Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P/Q rating, number of models, and warranty period. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 2.6 percentage points above the industry average. Your company was outcompeted by rivals in securing special contracts with multi-store chains. Your company's competitive advantages in the AC Camera segment had equally-sized positive impacts in powering your company's market share to 2.6 percentage points above the industry average. The number of weeks your company held sales promotions was your company's biggest percentage competitive disadvantage; your company's next two biggest percentage competitive disadvantages related to expenditures for website displays and advertising. Copying, redistributing, or website posting is expressly prohibited and constitutes

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA
Based on the above data for your company, which of the following statements is false? Your companys sales volume and market

May 08 2021 View more View Less

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