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For the next stage of the strategic planning process you'll focus on your chosen company's sales promotion and personal selling decisions Use the following exercises to guide you

For the next stage of the strategic planning process you'll focus on your chosen company's sales promotion and personal selling decisions. Use the following exercises to guide you through the final elements of Part 4 of your strategic marketing plan:

 

Will you need a sales force? Identify and justify the best type (internal or external and structure (product, customer, geographic, etc.) for your firm's sales force. You may find that in e-marketing, a sales force is more of a customer service and customer relations management tool. True selling activities may be limited to selling and buying online media space and links. In many circumstances, forming strategic partnerships and distribution deals have replaced traditional sales in the Internet space. What types of alliances and partnerships will you pursue? Will you work with other online firms, offline firms, or both?

Jul 24 2021 View more View Less

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