Explain the three biases the author suggests to organizations using the wrong metrics (p. 5).
2. Explain how the coefficient of correlation can be used to help determine the correct measures for an organization.
3. Why is it okay for the author to say we should be “Considering Cause and Effect” (p. 6) if we are not using the scientific research method as discussed in the class?
4. What are the “Perils of Intuition?” (p. 8).
5. Which of the four steps discussed in the article (pp. 9 and 10) are most important and why?
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