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Every day, we can see local car dealerships advertising on television. What are the advantages and disadvantages of television advertising for local car dealerships?
146.Tyrone runs a parasailing business in Hilton Head Island, South Carolina. Tyrone closes his business in winter, when the water gets too cold. What type of advertising schedule should Tyrone use?
147.Almost everyone in advertising agencies wants to be part of the creative team, coming up with potentially CLIO award-winning ads. What admonition needs to be considered when creating advertisements and why?
148.Why is tracking the impact of an advertising campaign challenging?
149.Create a sales promotion to promote your university bookstore.
150.Describe an example of a product placement you have recently seen. Was it effective?
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