Complete the answer grid on the right for 2015. Make sure you understand each formula and what it is referencing.
2. What does the Gross Profit Margin trend (2013-2015) tell you?
3. Do the Operating Profit Margin and Net Profit Margin tell you the same story? If not, what are the main causes of the difference?
4. Although sparse in data points, what does the Markup Percentage trend potentially tell you? Lists three things this could mean that you would research as a business owner.
5. What explains the return differentials for ROE and ROA year-over-year? (hint: Stock Price 12/31/2014 was $67, 12/31/15 was $18 and 12/31/16 was $9.00) What were investors thinking about the company?
6. Looking at the Debt to Equity ratio, would you consider Go Pro, Inc. to be highly leveraged? Would you expect a company in this type of industry to be highly leveraged? Why or why not?
7. Explain the interest coverage ratio. Typically, an interest coverage ratio over 3 is considered strong for most analysts. What does the Interest Coverage ratio of Go Pro say about the company's ability to pay it's debt and/or even take on more debt?
8. Evaluate the recent trend in the Current Ratio and Quick Ratio.
9. Explain what DII and Inventory Turnover are telling us.
10. Evaluate the past two years' trend in DSO.
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