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Chapter 9 also discusses product positioning repositioning and perceptual mapping a Construct a perceptual map that includes the Xerox brand before

Chapter 9 also discusses product positioning, repositioning, and perceptual mapping. a. Construct a perceptual map that includes the Xerox brand before 2008 (before recent repositioning efforts). b. Construct a perceptual map that includes the Xerox brand in current times. c. Discuss how Xerox’s position differs (or does not differ) between the two perceptual maps from part a and part b.

May 10 2020 View more View Less

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