Create an Account

Already have account?

Forgot Your Password ?

Home / Questions / Case Studies Southwestern University CThe popularity of Southwestern Universitys football ...

Case Studies Southwestern University CThe popularity of Southwestern Universitys football program under its new coach BO Pitterno surged in each of the

Case Studies Southwestern University: CThe popularity of Southwestern University’s football program under its new coach BO Pitterno,surged in each of the 5 years since his arrival at the Stephenville, texas, College. With a footballstadium close to maxing out at 54,000 seats and vocal coach pushing for new stadium, SWUpresident Joel Wisner faced some difficult decisions. After a phenomenal upset victory over itarchrival, the Univ. of Taxes at the homecoming game in fall, Dr. Wisner was not as happy asone would think. Instead of ecstatic alumni, students and faculty all Wisner heard wascomplaints. “the line at the concession stand were too long” Parking was harder to find andfarther away than in the old days” “seats weren’t comfortable, Traffic was back up halfway toDallas” and on and on. “a college president just can’t win,” mutter Wisner to himself.At his staff meeting the following Monday, Wisner turned to his VP of admin, Leslie Gardner, “Iwish you would take care of these football complaints, Leslie” he said. “See what real problemare and let me know how you‘ve solve them”. Gardner wasn’t surprised at the request. “I’vealready got a handle on it Joel, “she replied. We have randomly survey 50 fans per game for thepast year to see what on their mind. It all part of my campuswide TQM effort. I ll get back to youin a week.”When she return to her office, Gardner pulled out the file her assistant had compile. There’ a lotof information here,” she thought.Fan satisfaction survey Result (N=250)AGame dayA. parking90B. Traffic50C. Seating45D. Entertainment160E. Printed Program 66TicketsA. pricing105B. season ticket plan 75Con cessions A. Prices16B. Food Selection155C. speed of service 35RespondentsAlumnusStudentFaculty/ StaffNone of the aboveOverall GradeBC10545854830115352634981041680541165860244546D5523510221541581148E5152519301002076113831638Open ended comments on survey cards:Parking a messmore hotdogs standsput in bigger seatMy company willBuy build in skyboxAdd a skyboxBetter cheerleaderseats are all metalneed skyboxesfriendly ushersneed better seatprogram overpricedDouble parking attendants seats stinks expand parking lots want softer seatsEverything is okGo SWUhate the bleacher seats Beat those longhornToo crowdedlines are awfulhot dog coldI’ll pay for skyboxSeat too narrowseat uncomfortable $3 for coffee? no way!Seats too smallGreat foodI ll pay more for better view get some skyboxes band was terrificJoe P for presidentGet a new stadiumlove the new uniform Love PitternoI smelled drug being smoke student dress code neededtook an hour to parkHire more traffic cop toilet weren’t clean bigger parking lotneed new bandSeats are like rocknot enough Policemore water fountain move game to DallasNot enough Police for traffic student too rowdybetter seatno complaint cold coffeeGame start to lateparking terribleseats not comfydirty bathroomNot enough handicap parking spot well done SWUI am old for bench seatDiscussion Question:1- Using at least two different quality tools, analyze the data and present your conclusion?2- How could the survey have been more useful?3- What is the next step? 

Jun 14 2020 View more View Less

Answer (Solved)

question Subscribe To Get Solution

Related Questions