Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the competing ones, but also to increase brand/product awareness, change consumer attitudes, and encourage purchases. On the other hand, consumer brand experience and online consumer reviews are increasingly influencing branding strategies in the digital age.
Read the following articles:
Edelman, D. C. (2010). Branding in the digital age: You’re spending your money in all the wrong places. Harvard Business Review, December, retrieved from https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
Anderson, M. (2014, July 7). 88% of consumers trust online reviews as much as personal recommendation. Retrieved from http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
Please address the following issues regarding online consumer reviews and brand management in the digital age.
**Its a discussion question... no longer than a page. Please reference readings (articles noted above) in your answers.
Coco Investments, LLC, and other investors participated in a condominium conversion project to be managed by Zamir Manager River Terrace, LLC. The participants entered in...Jul 07 2021
The number of vacation days taken by the employees of a company is normally distributed with a mean of 14 days and a standard deviation of 3 days. For the next employee, ...Apr 04 2020
The amplifier circuit, shown in Figure 4 uses an operational amplifier with the following small-signal parameters: a voltage gain of 200,000V/V, an input resistance of 2M...Jun 04 2020
Assuming the validity of Raoult's Law, do the followingcalculation for the benzene(1)/toluene(2) system:a) Given x1= 0.33 and T=100oC,find y1 and Pb) Given y1= 0.33 a...Jul 17 2020
A mutual fund manager expects her portfolio to earn a rate of return of 10% this year. The beta of her portfolio is .6. Assume rate of return available on risk-free asset...Jun 04 2021
The internal rate of return method is used by King Bros. Construction Co. in analyzing a capital expenditure proposal that involves an investment of $156,218 and annual n...May 15 2021
1 Discuss separation of powers as outlined by the constitution in relation to health policy. 2 How does governmental structure ensure these powers interact and one does n...Apr 28 2021
Find the expression for the moment of inertia of a uniform, solid disk of mass M and radius R, rotated about an axis that goes through its center as shown in the diagram ...May 29 2021
Noxchan company purchased an automatic hole-punching machine priced at $52500. The vendor's invoice included a sales tax of $2263. The company also paid the inbound trans...May 05 2021
Maier Corporation issued $700,000 of 6%, six-year bonds for $735,902 on July 1, 2014, the day the bonds were dated. The market interest rate was 5%. Interest is paid semi...Apr 24 2020