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Assume you are the marketing director at school which wants to focus its marketing efforts on retention of current students You have a choice of segmenting the undergraduate student market on either

Assume you are the marketing director at school, which wants to focus its marketing efforts on retention of current students. You have a choice of segmenting the undergraduate student market on either a geographic OR psychographic basis. 1) What is the difference between the two? 2) Which would you recommend, and why?

 

Apr 19 2020 View more View Less

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