An organization should reevaluate whether a particular market segment warrants its own unique marketing mix when:
A. When there are a large number of potential buyers that comprise that segment.
B. When customers in that segment are not easily reachable through marketing communications.
C. When customers in the segment respond differently to variations in the marketing mix.
D. An organization should reevaluate under all of the above circumstances.
A B C or D???
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