Alignment refers to the grouping of interests of various players involved in the supply chain.
22.The two key elements to achieve alignment are conformance and transparency.
23.In the context of achieving alignment, if a recognized leader in a supply chain exercises power, it facilitates legitimacy and efficiency of the whole supply chain.
24.In the context of achieving alignment, supply chain members of less standing exercise greater bargaining power.
25.As a key element in achieving alignment, trust stems from perceived fairness and justice from all supply chain members.
26.Introducing third-party logistics (3PL) providers may more effectively align the interests in the supply chain.
27.In a broad sense, every supply chain is a strategic alliance involving a variety of players, each of which is a profit-maximizing, stand-alone firm.
28.Marketing and supply chain management activities can be evaluated based on the VRIO criteria.
29.During the Industrial Revolution in the 18th and 19th centuries, residual service activities was often the secondary sector for organized economic activities.
30.In the first half of the 20th century, the services sector started commanding height.
31.Market orientation is the effort to establish, maintain, and enhance relationships with customers.
32.In the context of market orientation vs. relationship orientation, relationship orientation capabilities contribute more toward performance.
33.In the context of market orientation vs. relationship orientation, for truly outstanding performance, relationships are necessary but not sufficient.
34.According to the resource-based view, holding institutions constant, firms that develop the best capabilities in marketing and supply chain management will emerge as winners.
35.Ethnocentrism should be encouraged in international marketing.
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