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A French company recently introduced a range of cosmetic products in the Indian market.

A French company recently introduced a range of cosmetic products in the Indian market. Although, its products were selling well in the European market, in India, it could not consolidate its market position. You are recognized as an expert in the international market. You have been given the task to suggest to the company a line of action to consolidate its market position in India. Explain your course of action.
 

May 20 2020 View more View Less

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