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8. Segmentation The client is trying to decide how to segment his target marketing and nee

8. Segmentation The client is trying to decide how to segment his target marketing and nee

8. Segmentation

The client is trying to decide how to segment his target marketing and needs your consulting firm’s help.

Describe the concept of segmentation and what benefit(s) he might get from having a segmentation plan.

Provide your client with a list of the types of segmentation factors, and provide three (3) examples of factors you might include in each type. (Points : 10)     

Liam Smith 09-Nov-2017

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