2016 S1 MKTG1045 Lecture 3 - To print.pptx

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2016 S1 MKTG1045 Lecture 3 - To print.pptx - MKTG1045...

Group Project•By the end of this week, you need to be in a group and have the readthe assignment sheet.•Qualtrics:–Survey creation software.–Make sure you can access it.–http://www1.rmit.edu.au/browse;ID=yn56678tzjmk1•SPSS program:–Business Statistics taught you statistical tests (e.g., t-test, Chi-square test) by hand and in Excel.–We will teach you how to do these in SPSS:–See guide on Blackboard–Make sure you can access it via MyDesktop2

Agenda•Recap: Lecture 2–Research process–Research designs–Problem definition•Secondary data–Chapter 4–Data mining and predictive modellinRECAPYou should remember from last week’s lecture:•What are the six (6) steps of the research process?•Why is problem definition is so important?•What is the difference between a symptom and aresearch problem?•What are the three (3) research designs?–Describe the key characteristics of each–Know when you should use each one

Liam Smith 06-Nov-2017

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2016 S1 MKTG1045 Lecture 3 - To print.pptx - MKTG1045...

2016 S1 MKTG1045 Lecture 3 - To print.pptx - MKTG1045...

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