Home / Questions / 1) Disintermediation occurs when radically new types of channel intermediaries displace t...
1)
Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.
Select one:
a. True.
b. False.
2)
Frequency is a measure of how many times the average person in the target market is exposed to the promotional message.
Select one:
a. True.
b. False.
3)
A company buying a product with modified specifications faces a new-task situation.
Select one:
a. True.
b. False.
4)
Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.
Select one:
a. False.
b. True.
5)
A company's product mix has four important dimensions: width, length, depth, and consistency.
Select one:
a. False.
b. True.
Apr 15 2021 View more View Less
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