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16)Encouraging customers to switch brands is most likely the objective of ________ advertising. Select one: a. Informative. b. Reminder. c. Persuasive. d. Covert. 17) A marketing channel that

16)Encouraging customers to switch brands is most likely the objective of ________ advertising.

Select one:

a. Informative.

b. Reminder.

c. Persuasive.

d. Covert.

17)

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.

Select one:

a. Cyclic.

b. Upstream.

c. Indirect.

d. Direct.

18)

Amazon.com approach customers via website or mobile application. This is an example of ________ marketing.

Select one:

a. Direct.

b. Individual.

c. Niche.

d. Mass.

19)

All the following problems are associated with the poor selection of salespeople EXCEPT ________.

Select one:

a. Lower sales.

b. Less productivity.

c. Fewer training expenses.

d. Costly turnover.

20)

________ includes sales presentations, trade shows, and incentive programs.

Select one:

a. Personal selling.

b. Direct marketing.

c. Sales promotion.

d. Public relations.

Apr 16 2021 View more View Less

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