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1200 words Perform a SWOT analysis of The Business You need to list at least four

1200 words 1. Perform a SWOT analysis of ‘The Business’: • You need to list at least four issues for each element of a SWOT analysis – Strengths, Weaknesses, Opportunities and Threats. • You also need to elaborate why you considered these particular issues in your analysis. Tip: Strengths and Weaknesses relate to internal matters of a company, whereas Opportunities and Threats relate to external issues such as competitive advantage. Refer to your supporting resources for a guide on conducting a SWOT analysis: Your team is asked by a consulting firm, ‘We will make your business great again’, to design a strategic management system for a business specialising in retailing home improvement and outdoor living products called ‘The Business’. ‘The Business’ was recently acquired by a grocery and liquor retail chain and trades on the Australian Stock Exchange. You were told that although ‘The Business’ made A$1 billion in sales last year, its operating income was nil, and the new manager, John Clarkson, was given five years to improve the operation of ‘The Business’. The five-year goals for ‘The Business’ are: 1. Increase sales by 30%. 2. Achieve positive operating income with a Return on Sales of 10%. 3. Increase the market share to at least 10%. Currently, the business owns 23 stores, mainly in Victoria, New South Wales and Queensland. However, the parent company will make a financial commitment of $2 billion to open new stores and improve existing stores in the next two years. Though part of the group, ‘The Business’ will operate as a separate company and its management will be responsible for all decisions in relation to the expansion, types of products being sold, and other activities of carrying on the business. Background to ‘The Business’ and to the Hardware and building supplies retailers’ industry Like most hardware and home improvement companies, ‘The Business’ is exposed to a range of factors such as price, product range, consumer sentiment, discretionary income, and residential construction activity which all affect demand for hardware and building supplies.

Jan 02 2020 View more View Less

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