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1.2 Research Aim The aim of the research is to ascertain the impact of human resource planning upon workforce management and consumer management in the context of Primark. 1.3 Research Objective The research objective pertaining to the research is stated as follows: ? To evaluate the factors affecting human resource planning processes at Primark’s retailing operations ? To examine the repercussions of human resource planning upon workforce management and consumer management in the context of retail operations ? To provide recommendations to Primark in terms of amendments to be made in human resource planning processes 1.4 Research Questions The research questions are stated as follows: ? What are the implications of human resource planning upon retailing operations of Primark? ? What are implications of human resource planning in workforce management by Primark? ? What are the repercussions of human resource planning in consumer management activities by Primark? ? What are the recommendations pertaining to human resource planning that aims at resolving challenges of human resource planning at Primark?
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