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11) ________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. Select one: a. Convenience products. b. Office

11)

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

Select one:

a. Convenience products.

b. Office Supplies

c. Unsought products.

d. Shopping products.

12)

________ costs changes with the level of production.

Select one:

a. Overhead.

b. Variable.

c. Target.

d. Fixed.

13)

One major disadvantage of online direct marketing for buyers is lack of ________.

Select one:

a. Access to numerous products.

b. Convenience.

c. Access to product reviews.

d. Live product demonstrations.

14)

Which of the following is a pure tangible good?

Select one:

a. Night stay in Hilton.

b. Shampoo.

c. Health club membership.

d. Financial advice.

15)

When a customer lets a producer know something about its products or advertising, the customer is providing ________.

Select one:

a. Encoding.

b. Feedback.

c. Noise.

d. Decoding.

Apr 16 2021 View more View Less

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