________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
a. Convenience products.
b. Office Supplies
c. Unsought products.
d. Shopping products.
________ costs changes with the level of production.
One major disadvantage of online direct marketing for buyers is lack of ________.
a. Access to numerous products.
c. Access to product reviews.
d. Live product demonstrations.
Which of the following is a pure tangible good?
a. Night stay in Hilton.
c. Health club membership.
d. Financial advice.
When a customer lets a producer know something about its products or advertising, the customer is providing ________.
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