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1. Social media monitoring is the process of identifying and determining what is being said about a brand, individual or product through different social and online channels.Most e-commerce platforms

1. Social media monitoring is the process of identifying and determining what is being said about a brand, individual or product through different social and online channels.Most e-commerce platforms today use social media to engage with current and prospective customers. These networks give businesses the ability to communicate with consumers in real time.

b. Explain how marketers uses this information to develop customer relationship.(20 marks)

Apr 13 2021 View more View Less

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