Home / Questions / 1 Marketing Research Paper Paige Bostwick MKT/421 December 21, 2015 Mark Brady 2 Marketing
1 Marketing Research Paper Paige Bostwick MKT/421 December 21, 2015 Mark Brady 2 Marketing
I have attached the template to be used for a paper I need to write. I would appreciate help on creating a new service that AlliedBarton Security Service could offer. The requirements for this paper are listed below and are also set up in the template of the paper attached.
Your company (AlliedBarton Security Services) has decided to launch a new line of products/services.
Write a 1,050- to 1,400-word paper and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product which would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Once you have finalized your product concept based on the findings of your market research, outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Grandview Clinic has fixed costs of $2 million and an average variable cost rate of $15 par Visit. Its sole payer, an HMO, has proposed an annual capitation payment of $1...
Wheels, Inc. manufactures wheels for bicycles, tricycles, and scooters. For each cost given below, determine if the cost is a product cost or a period cost. If the cost i...
Find the Payback period for Oman Lighting company if the initial investment is 12000 OMR and the cash Inflows are as follows: Year 1 =3250 OMR; Year 2 = 3500 OMR; Year 3=...
One method that is used to grow nanowires (nanotubes with solid cores) is to initially deposit a small droplet of a liquid catalyst onto a flat surface. The surface and c...
Sycamore Plastics (SP) is a manufacturer of polyethylene plastic pellets used as a raw material by manufacturers of plastic goods around the U.S. SP currently operates fo...
The decimal equivalent of a basis point is: 6) _______A) 0.0001 B) 0.001 C) 0.01 D) 1.007) What is the present value of $100 promised one year from now at 10% annual inte...
The Excel worksheet form that appears below is to be used to recreate Example C and Exhibit 13–4 on pages 586–587. Download the workbook containing this form from the Onl...
22 Al Maha Company is specialized in mangoes distribution in the city of Muscat. Sales are 700 units per month. It costs OR 10 to make and receive an order and holding co...
McCartney Inc. recently reported $14,500 of sales, $8,750 of operating costs other than depreciation, and $1,600 of depreciation. It had $8,500 of bonds outstanding that ...
Backhaus Beer Brewers (BBB) just announced that the current fiscal year’s net income was $1.2 million. BBB’s marginal tax rate is 40 per- cent, its interest expense for t...
