Home / Questions / 1. How does pricing affect a small firm"s image?2. What competitive fac
1. How does pricing affect a small firm’s image?
2. What competitive factors must the small firm consider when establishing prices?
3. Describe the strategies a small business could use when setting the price of a new product. What objectives should the strategy seek to achieve?
4. Define the following pricing techniques: odd pricing, price lining, leader pricing, geographic pricing, and discounts.
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